Super Bowl ads offer simple escapism with star power

NEW YORK — Star power abounds in this year’s Super Bowl ads.Sarah Michelle Gellar, for instance, is making a horror movie parody for Olay, while Jeff Bridges revives his “The Dude” character from “The Big Lebowski” in a pitch for Stella Artois.Advertisers are hoping to provide some welcome distraction as economic fears persist and the nation’s political climate remains sharply divided.As much as Sunday’s Super Bowl will be a battle between players on the field, it will be a battle between advertisers over who gets the buzz — and who gets forgotten.The stakes are high. A 30-second Super Bowl ad can cost more than $5 million. More than 100 million people in the U.S. are expected to tune in to Sunday’s game on CBS.Mae Anderson, The Associated Press read more

Read More →