Waistcoat sales up as Gareth Southgate sets trend at World Cup

first_imgFor years, football fans have been able to emulate the look of their idols with replica shirts, but this World Cup something different is happening: supporters are rushing to buy replicas of Gareth Southgate’s England waistcoat.Marks & Spencer, which has been the official suit supplier to the England team since 2007, said demand for waistcoats has risen 35% thanks to what they say is “the Gareth Southgate effect”.A full replica suit will set fans back £265. For an additional £25, fans can also pick up the red, white and blue tie that the England manager has been wearing during the tournament in Russia.The suits, which were unveiled to little fanfare back in May, are made of merino wool woven by the Alfred Brown mill in Yorkshire which also supplied the fabric for England’s 2014 World Cup suits, and for the Team GB uniform for the 2012 London Olympics.The trend for adopting more formal wear has been described as “reverse casualisation” – a reaction by a younger generation to their parents opting to wear casual leisurewear into their forties and fifties.The look may not be ideal, however, if the UK’s heatwave continues. Before England’s match with Panama in the heat of Nizhny Novgorod, Southgate joked in an interview that the light-blue shirt he wears on the touchline might be very revealing of just how much he was sweating.The popularity of Southgate’s waistcoat has sealed his reputation as one of the more stylish managers at the 2018 World Cup – although he has not escaped some fashion criticism. The bottom button on a waistcoat is traditionally left undone – apparently a style adopted in deference to rotund monarchs being unable to fasten them – but Southgate has been pictured with all his buttons done up.Despite that, Southgate has greatly improved on his previous highest profile fashion moment for England. The much-maligned “grey” away kit that England wore for the first time in a competitive match at their Euro96 semi-final has become synonymous with the image of a dismayed Southgate after he missed the crucial penalty kick against Germany. World Cup Share on WhatsApp Since you’re here… Gareth Southgate World Cup 2018 Men’s fashion England’s Gareth Southgate bows his head after missing from the spot during the Euro96 semifinal. Photograph: Lynne Sladky/AP Twitter The grey kit was designed by Umbro in that colour, specifically to go well with blue jeans. With the Southgate-inspired resurgence of the waistcoat, we wait to see what effect this trend may have on future England kit designs. … we have a small favour to ask. More people, like you, are reading and supporting the Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we made the choice to keep our reporting open for all, regardless of where they live or what they can afford to pay.The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We hope you will consider supporting us today. We need your support to keep delivering quality journalism that’s open and independent. Every reader contribution, however big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. Topics Share on Facebook Marks & Spencercenter_img Support The Guardian Pinterest Facebook Retail industry Reuse this content Share on Pinterest Share via Email Share on LinkedIn news England Share on Messenger Share on Twitterlast_img read more

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